Extensively researched, scripted, creatively filmed and graded to a high spec, this dramatic piece promotes Crimestoppers as the anonymous option for young people to report those who they know are carrying knives. This social marketing video production was distributed to the target market via a bluetooth campaigns, the web and large screen advertising. The Production Company filmed the production over one day with local school children in the Leeds area. The film originally played an important role in the anti-knife campaign in the Yorkshire and Humberside regions and due to it’s popularity has been requested for presentations and distribution throughout the UK.