VR Software… Mockshop Web Video
The Production Company won a competitive bid to produce this high-spec corporate for Mockshop, a product of VR Software. This web video is to be streamed from the company’s website and downloaded onto USB sticks. The infomercial is aimed at high-end international retailers with VR Software’s current client’s including Calvin Klein, Rebel and Bench. The web video promotes the Mockshop software package by showing a visual merchandiser entering a virtual store and highlights key selling points of the product through her use of the software. The film was shot in using green screen technology in a studio and on location in a disused mill. The film is distributed internationally and great care has been taken to ensure all aspects of this web video takes into consideration the necessities when appealing to a global market.